The Story of Two Sisters & the Birth of Ragimora
BEHIND THE BRAND
Ragimora began as a dream shared between two sisters who, despite studying fields outside of fashion, were deeply passionate about style, design, and the confidence that the right outfit can inspire.
From a young age, fashion was more than just clothing to them—it was a way to express themselves, a language of elegance and creativity. They were drawn to the same colors, admired the same timeless cuts, and cherished refined details. Yet, when it came to wearing those beautiful pieces, their styles took different paths. One sister was a hijabi, embracing modest fashion. The other was a non-hijabi, styling her looks with effortless modernity.
Despite their differences, they always admired each other's style. The hijabi sister loved the way her non-hijabi sister carried herself with confidence, experimenting with trends and silhouettes. The non-hijabi sister, in turn, was captivated by the elegance of modest fashion and how beautifully her sister layered pieces to create striking looks.
But the fashion world often made it seem like they belonged to two separate categories—hijabi and non-hijabi. And too often, they felt limited by this divide.
Then, everything changed.
After relocating to Dubai—a city of dreams, diversity, and endless inspiration—they found themselves surrounded by women from every corner of the world. Conversations with friends and women of various backgrounds revealed a shared struggle: finding fashion that truly embraced both hijabi and non-hijabi styles. Modest clothing often felt outdated or overly restrictive, while mainstream fashion lacked options for women who wanted more coverage without compromising on style.
That’s when the sisters had a realization.
What if there was a brand that didn’t force a choice between modest and modern? A brand that allowed hijabis and non-hijabis to find pieces that spoke to them, without compromise? A brand that celebrated fashion as a personal choice, not a set of rules?
And so, Ragimora was born.
More than just a clothing brand, Ragimora became a movement—one that redefined versatility in fashion. Every piece is designed to be styled in multiple ways, allowing both hijabis and non-hijabis to wear it in a way that reflects their identity. Whether layered with a hijab or worn freely, whether draped with elegance or styled with bold confidence, each look is a reflection of personal expression.
At Ragimora, we believe that style is personal. That choice is freedom. That every woman—hijabi or non-hijabi—deserves to wear what she loves, exactly as she is.
This is our story. And now, it’s yours too.
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